生活只会奖励你的行动，而不是你的知识

你是否也有过这样的困惑：输入的信息越多，越觉得焦虑。积累了大量知识，却感受不到任何提升？正如文章标题所言：“生活只会奖励你的行动，而不是你的知识。” 如果我们只是一味积累知识，不付诸行动，最终可能一事无成。真正的学习，不只是知识的积累，而是要能不断产出新成果，更好的成果。

知识本身不是力量，只有当它转化为明确的行动计划，指向一个明确的目标时，它才成为真正的力量。以下是作者给出的几点建议，希望能给你一些启发：

3. 保持好奇：别丢了你的想象力，敢于去探索那些未知的领域，这样才能发现新的机会。曹哲说：此文附英文版本，是一篇很好的范文，如果大家正在学习英语的，可以仔细琢磨单词或是语法，甚至背诵全文。截止2025年2月21日，整个阅览室内容已经有160多篇了，正如这篇文字的标题一样，知识学得再多也没有用，而要应用到自己身上，就如同商业理论学得再多不如你去实操一个小项目，从产品、营销再到交付。

推荐同步阅读：

大部分人已经习惯了互联网上的低质量信息，这就像给车加水，或者顿顿吃麦当劳。

在纪录片《超级大碗》中，32 岁的摩根·斯普洛克连续 30 天（2003 年 2 月 1 日至 3 月 2 日）只吃麦当劳。影片记录了这种饮食习惯对他的身心造成的剧烈影响。

在这个 30 天的挑战里，斯普洛克每天三顿麦当劳，把菜单上的东西都尝了个遍。实验期间，他每天平均摄入 5000 大卡，这比他这个年纪健康男性的推荐摄入量高出一倍多。结果，他体重飙升了 24 磅，相当于体重增加了 13%，胆固醇也飙到了 230 毫克/分升（6.0 毫摩尔/升），还出现了情绪波动、性功能障碍和肝脏脂肪堆积。

斯普洛克的实验里有个规定，每次有人问他“要不要加大份？”他都得说“要”。加大份意味着他的可乐和薯条从大号直接升级到了超大号。

说到互联网 ，加大份就相当于从一个让人分心的链接跳到下一个，再下一个，再下一个，没完没了。本来只是打算快速查看一下邮件或 Facebook，结果却变成了一种无意识的自我破坏。

身体已经接管了大脑，开始追求多巴胺的补给，而且对这种补给的需求越来越高。

斯普洛克用了 14 个月的时间才减掉了在那个 30 天实验中增加的所有体重。而且他得吃得特别健康，才能恢复健康。

对于那些沉迷于低质量信息消费的人来说，要让大脑变得能够清晰有力地思考，需要好几年的时间。要培养出他们本该具备的思考和决策能力，需要持续多年的积极选择和精心筛选的信息输入。

大部分人会继续沉迷于互联网信息消费的快餐模式——在精神、情感、身体和灵性上越来越不健康。环境里的多巴胺含量越来越高，让人们几乎无法摆脱这种上瘾。

真正让人难过的是，大多数人心里都清楚，整天泡在网上对脑子、精神和身体都不好。但光知道有啥用呢，知识如果不实践就毫无价值。

拿破仑·希尔在《思考致富》里说过，“知识只是潜在的力量，只有当它被组织成明确的行动计划，并且指向一个明确的目标时，它才变成真正的力量。”

“学了不去做，等于没学；知道了不去做，等于不知道。”——史蒂芬·柯维博士

如果你的成果还是老样子，那说明你其实啥也没学到。不管你吸收了多少信息，读了多少本书，都不重要。

真正的学习，是能够持续带来新成果和更好的成果。如果你的思维、视角和行为没有变化，那你就没有真正学到东西。就像爱因斯坦说的，“智力的衡量标准是改变的能力。”

即使你拥有全世界的知识，也可能不够聪明。聪明意味着不断学习新事物，这要求你改变在世界上的行为方式。

乔·迪斯彭扎博士说，“改变最难的部分，就是不再重复昨天的选择。”

你懂什么不重要，重要的是你的行动。给自己和身边的人一个惊喜。 别让那些鸡毛蒜皮的低级信息分散你的注意力，做个明智的决定吧。 不要在感情关系中表现得冷漠，要更慷慨、更关心、更有爱。努力让你爱的人感到特别，看看你周围的情感氛围会有什么变化。就像保罗·柯艾略所说， “世界因你的行动而改变，而不是你的观点。”

“想象力比知识更有价值。知识只限于我们现在所知和所理解的，而想象力却能拥抱整个世界，以及所有未来可能知道和理解的一切。” ——阿尔伯特·爱因斯坦

知识可能会让你固步自封。知识可能会限制你对可能性的想象。而想象力能让你跳出自己那狭隘的世界观，去探索更多可能。

世界上那些最有影响力、最聪明的人，往往也是想象力最丰富的。他们的眼光超前，远超过他们现有的知识和能力。正是这种远见，指引着他们去学习哪些知识，也坚定了他们不断学习的决心——意味着他们愿意自我革新，成为能够实现梦想的那种人。

你对日常学习的决心，就是你想象力的体现。想象力不足，学习自然就少。

“知识是过去的遗产，安全但过时。它与创新背道而驰。经验是解决老问题的老方法，那是懒惰的表现。经验与创造力水火不容。如果你总想证明自己是对的，那你的思维就像凝固的混凝土，无法适应时代和别人的步伐。你的头脑是封闭的，对新想法不感冒。” ——保罗·阿登

经验是你过去的行动和学习的积累。我们现在需要的是你为当下和未来提供的创新解决方案。别提你昨天做了啥，说说你今天在忙什么。

“为那些不走寻常路的人干杯。” ——罗布·西尔塔宁

在科幻小说《安德的游戏》中，11 岁的天才少年安德被培养来拯救世界，抵御外星生物的入侵。他一直以为自己的“训练”是通过模拟游戏进行的。但在经历了“终极测试”后，安德震惊地发现，那些模拟游戏实际上是他所指挥的真实战斗。不知不觉中，他成了战争英雄。

他满脑子疑问，其中一个是，为什么军队会需要一个孩子来统帅军队。

“必须是孩子，安德。你比我反应快，比我出色。我太老了，太谨慎了。 了解战争真谛的正直之人，无法全心投入战斗。 但你不懂。我们不让你懂。你无畏、聪明、年轻。这正是你生来的使命。”

许多成功和富有创造力的人最终会遇到一个问题：他们的创造力会逐渐枯竭。他们不再习惯于行动和创造，而是开始被动地积累信息或荣誉。

他们在做决策时变得更加谨慎。他们停止了迭代、失败、改变、学习，也不再有想象力。他们开始过分依赖过去的知识和经验。到了某个点，他们对学习的兴趣会达到顶峰，因为真正的学习需要冒险。

学习的风险在于，你可能因为新知识而不得不彻底改变自我和行事方式。但当你小有成就或积累了经验后，往往不愿改变，不想失去辛苦得来的一切。

这往往标志着你不可避免的衰败的开始。正如作家格雷格·麦基翁所说， “成功是失败的催化剂。”

智慧的尺度在于改变的能力。

如果你停滞不前，不再进化，那就意味着你过于依赖已有的知识，而非想象力；过于依赖经验，而非创造力。

你被过去束缚了手脚。你的生活一成不变，而勇气和创造力恰恰需要不可预测。

就像肯·罗宾逊爵士所说， “ 如果你害怕犯错，就永远不会有创新。”赛斯·戈丁也有类似的观点，“如果你愿意尝试可能失败的事，那你就更接近艺术家了。”

让你的成功和经验激发你的想象力和创造力。让你的知识点燃新的行为和解决方案，让这些知识被更好的知识取代。

“如果事情做得漂亮，人们不会问花了多少时间，只会问是谁做的。” — 约翰·泰勒

瑞安·霍利迪（Ryan Holiday）是多本畅销书的作者。我有幸得到他的教导和指导。他在我最近出版的书《意志力不起作用》的创作过程中给予了很大帮助。我最欣赏瑞安的一点是，他总是鼓励我追求更高的工作质量。

“你完全能做得更好，”瑞恩在审阅我的工作时，总是这样鼓励我。

对于创意工作来说，量变往往是质变的前提。即便如此，你在创作每一件作品时，都应全力以赴。不要为了完成任务而创作，而要真正挑战自我，突破极限。

理查德·保罗·埃文斯已经创作了 37 部《纽约时报》畅销书。年轻时，他有幸遇到了著名小说家玛丽·希金斯·克拉克，她给了埃文斯这样的忠告：“我写的每本书，都是我写过的最好的书。”

埃文斯始终铭记这条建议。用他的话说，“从那以后，每当我坐下来写书，我都坚信这本书会比上一本更出色，它将是我所能创作的最好作品。”正是这种心态，让他能够连续创作出 37 部《纽约时报》畅销书。

几个月前，因为超级联络人 Joe Polish 的牵线，我有幸和摇滚传奇 Alice Cooper 共进晚餐。席间，我问他是什么动力让他持续创作音乐。他的回答是：“如果我相信我的代表作还没诞生，我就不会停笔。”

你若能做出真正杰出的作品，人们不会关心你耗费了多少时间。他们只会好奇： “这是谁的杰作？”

“别犹豫。你清楚自己要做什么，也知道怎么做。是什么绊住了你的脚步？” — Tim Grover

人生不会因你的知识而奖赏你，而是因你的行动。

更进一步，是因你的创造。

你可能满脑子都是好点子，但如果一个都不去实现，最终只会留下满心的遗憾。

你可能有成为好朋友、好伴侣、好父母的所有愿望。但如果不改变行为，你就不会成为你本可以成为的人，也会让最需要你的人失望。

你知道应该做什么，或者认为应该做什么，这并不重要。如果你对自己的梦想、愿景和想象力没有任何行动，那它们就毫无价值。

你得行动起来。

你得去创造，不停地创造。

因为创造的过程中，你会被迫深入学习。

我写书的时候，对某个主题的了解比任何时候都要深。我通过抚养三个寄养孩子，学到的育儿知识，比在网上闲逛或者读书要多得多。当

你为了实践和目标去学习时，你的学习是为了立刻应用。

你需要通过实践来学习。

培养一个强大的愿景，并用这个愿景来引导真正的学习——这和积累知识完全不同。

真正的学习需要转变，智慧的标志是能够改变。

有意识地生活和创造，这才是真正活着的方式。

作者：Benjamin Hardy

你输入的质量，决定了你输出的质量

Most people have adapted to consuming low-level information on the internet. This is the equivalent of filling your car with water or eating McDonalds every meal.

大部分人已经习惯了互联网上的低质信息，这就像给车加水，或者顿顿吃麦当劳。

In the documentary film,Super Size Me,32-year-old Morgan Spurlock goes 30 consecutive days (from February 1 to March 2,

2003) only eating McDonald’s food. The film documents this lifestyle’s drastic effect on Spurlock’s physical and psychological well-being.

在纪录片《超级大碗》中，32 岁的摩根·斯普洛克连续 30 天（2003 年 2 月 1 日至 3 月 2 日）只吃麦当劳。影片记录了这种饮食习惯对他的身心造成的剧烈影响。

During this 30-day period,Spurlock ate at McDonald’s three times per day,eating every item on the menu at least once. Spurlock consumed an average of 5,

000 calories per day during the experiment,more than double the recommended amount for a healthy man his age. As a result,

Spurlock gained 24 pounds,a 13% body mass increase,increased his cholesterol to 230 mg/dL (6.0 mmol/L),and experienced mood swings,

sexual dysfunction,and fat accumulation in his liver.

在这个 30 天的挑战里，斯普洛克每天三顿麦当劳，把菜单上的东西都尝了个遍。实验期间，他每天平均摄入 5000 大卡，这比他这个年纪健康男性的推荐摄入量高出一倍多。结果，他体重飙升了 24 磅，相当于体重增加了 13%，胆固醇也飙到了 230 毫克/分升（6.0 毫摩尔/升），还出现了情绪波动、性功能障碍和肝脏脂肪堆积。

One of the components of Spurlock’s experiment was that every time he was asked the question,“Do you want to ‘Super Size’ that?

” he was required to say yes. Super-sizing means that the soda and french fries went from large to extra-extra large.

斯普洛克的实验里有个规定，每次有人问他“要不要加大份？”他都得说“要”。加大份意味着他的可乐和薯条从大号直接升级到了超大号。

When it comes to the internet ,Super-sizing is the equivalent of going from one distractive link to the next to the next to the next to the next. What originally was intended to be a quick check of the email or Facebook has now turned into a subconscious self-sabotage. The body has taken over the mind and is seeking its dopamine refuel,

of which it has developed an incredibly high tolerance.

说到互联网 ，加大份就相当于从一个让人分心的链接跳到下一个，再下一个，再下一个，没完没了。本来只是打算快速查看一下邮件或 Facebook，结果却变成了一种无意识的自我破坏。身体已经接管了大脑，开始追求多巴胺的补给，而且对这种补给的需求越来越高。

It took Spurlock fourteen months to lose all the weight gained during this 30-day experiment. And he had to eat extremely clean to reclaim his health.

斯普洛克用了 14 个月的时间才减掉了在那个 30 天实验中增加的所有体重。而且他得吃得特别健康，才能恢复健康。

For most people who are caught in the addiction-loop of consuming low-quality information,it will take years to transform their brains into a state where they can truly think clearly and powerfully. It will take years of consistent positive decisions and calculated inputs to develop the thinking and decision-making capacity they are capable of.

对于那些沉迷于低质量信息消费的人来说，要让大脑变得能够清晰有力地思考，需要好几年的时间。要培养出他们本该具备的思考和决策能力，需要持续多年的积极选择和精心筛选的信息输入。

Most people will remain stuck on the fast-food diet of internet information consumption — getting fatter and more unhealthy mentally,

emotionally,physically,and spiritually. The environment is becoming so dopamine-rich that it is nearly impossible for people to pull themselves from the addiction.

大部分人会继续沉迷于互联网信息消费的快餐模式——在精神、情感、身体和灵性上越来越不健康。环境里的多巴胺含量越来越高，让人们几乎无法摆脱这种上瘾。

Here’s the truly sad part:most people intuitively know that sitting on the internet all day is bad for their brain,mind,spirit,and body. But knowledge is weak. Knowledge is good for nothing unless it is put into practice. Hence,

Napoleon Hill said in Think and Grow Rich ,“Knowledge is only potential power. It becomes power only when,and if,it is organized into definite plans of action,and directed to a definite end.”

真正让人难过的是，大多数人心里都清楚，整天泡在网上对脑子、精神和身体都不好。但光知道有啥用呢，知识如果不实践就毫无价值。拿破仑·希尔在《思考致富》里说过，“知识只是潜在的力量，只有当它被组织成明确的行动计划，并且指向一个明确的目标时，它才变成真正的力量。”

“To learn and not to do is really not to learn. To know and not to do is really not to know.” — Dr. Stephen Covey

“学了不去做，等于没学；知道了不去做，等于不知道。”——史蒂芬·柯维博士

If you are still producing the same results, you haven’t actually learned something. It doesn’t matter how much information you consume. It doesn’t matter how many books you read.

如果你的成果还是老样子，那说明你其实啥也没学到。不管你吸收了多少信息，读了多少本书，都不重要。

True learning requires the ability to consistently produce new and better results. If your mindset,perspective,and behavior haven’t changed,then you haven’t truly learned. As Albert Einstein has said,

“The measure of intelligence is the ability to change.”

真正的学习，是能够持续带来新成果和更好的成果。如果你的思维、视角和行为没有变化，那你就没有真正学到东西。就像爱因斯坦说的，“智力的衡量标准是改变的能力。”

You can have all the knowledge in the world and yet remain unintelligent. Intelligence involves continually learning new things,

which requires that you change how you operate in the world. According to Dr. Joe Dispenza,“The hardest part about change is not making the same choices you made the day before.”

即使你拥有全世界的知识，也可能不够聪明。聪明意味着不断学习新事物，这要求你改变在世界上的行为方式。乔·迪斯彭扎博士说， “改变最难的部分，就是不再重复昨天的选择。”

Be A “Doer” 成为“行动派” It really doesn’t matter what you know;it matters what you do. Surprise yourself and the people around you. 你知道什么不重要，重要的是你的行动。

给自己和身边的人一个惊喜。Instead of mindlessly distracting yourself with low-level information,make a better decision. 别让那些鸡毛蒜皮的信息分散你的注意力，做个明智的决定吧。

Instead of operating at a low emotional level in your relationships,be more giving,caring,and loving. Go out of your way to make your loved ones feel special. Watch what happens to the emotional energy of your environment. Said Paulo Coelho,

“The world is changed by your example,not by your opinion.” 不要在感情关系中表现得冷漠，要更慷慨、更关心、更有爱。努力让你爱的人感到特别，看看你周围的情感氛围会有什么变化。就像保罗·柯艾略所说， “世界因你的行动而改变，而不是你的观点。

”

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand,while imagination embraces the entire world,

and all there ever will be to know and understand.” — Albert Einstein

“想象力比知识更有价值。知识只限于我们现在所知和所理解的，而想象力却能拥抱整个世界，以及所有未来可能知道和理解的一切。” ——阿尔伯特·爱因斯坦

Knowledge can keep you stuck in the past. Knowledge can keep you limited to what you think is possible. Imagination allows you to think outside the box of your current and highly limited worldview.

知识可能会让你固步自封。知识可能会限制你对可能性的想象。而想象力能让你跳出自己那狭隘的世界观，去探索更多可能。

The most influential and intelligent people in the world were also the most imaginative. They have a vision way beyond their current level of knowledge and ability. Their vision provided the direction for what types of knowledge they should develop. Their vision provided the conviction to truly learn — which meant they were willing to transform themselves into the type of person who could bring their vision to life.

世界上那些最有影响力、最聪明的人，往往也是想象力最丰富的。他们的眼光超前，远超过他们现有的知识和能力。正是这种远见，指引着他们去学习哪些知识，也坚定了他们不断学习的决心——意味着他们愿意自我革新，成为能够实现梦想的那种人。

How grand and compelling is your vision for yourself and the future?

How excited are you to get up and embrace learning and change every day?

Your level of conviction for daily learning is reflective of the power of your imagination. If your imagination is weak, then you probably aren’t learning very much.

你对日常学习的决心，就是你想象力的体现。想象力不足，学习自然就少。

“Knowledge comes from the past, so it’s safe. It is also out of date. It’s the opposite of originality. Experience is built from solutions to old situations and problems. This is lazy. Experience is the opposite of being creative. If you can prove you’re right you’re set in concrete. You cannot move with the times or with other people. Your mind is closed. You are not open to new ideas.” — Paul Arden

“知识是过去的遗产，安全但过时。它与创新背道而驰。经验是解决老问题的老方法，那是懒惰的表现。经验与创造力水火不容。如果你总想证明自己是对的，那你的思维就像凝固的混凝土，无法适应时代和别人的步伐。你的头脑是封闭的，对新想法不感冒。” ——保罗·阿登

Experience is based on what you did or learned in the past. What we need from you right now are creative solutions for the present and the future. Don’t tell me what you did yesterday. Tell me what you’re working on today.

经验是你过去的行动和学习的积累。我们现在需要的是你为当下和未来提供的创新解决方案。别提你昨天做了啥，说说你今天在忙什么。

“Here’s to the crazy ones.” — Rob Siltanen “为那些不走寻常路的人干杯。” ——罗布·西尔塔宁

In the science fiction novel,Ender’s Game ,Ender is an 11-year-old genius who is trained to save the world from an alien species. He is led to believe that his “training” is in the form of simulation games. However,

after the “final test,” Ender learns that the simulations were actually real battles that he was commanding. Ender became a war hero without even realizing what he was truly doing.

在科幻小说《安德的游戏》中，11 岁的天才少年安德被培养来拯救世界，抵御外星生物的入侵。他一直以为自己的“训练”是通过模拟游戏进行的。但在经历了“终极测试”后，安德震惊地发现，那些模拟游戏实际上是他所指挥的真实战斗。不知不觉中，他成了战争英雄。

He had many questions. One of them was why the military needed a child to command the armies. Mazer Rackham, his mentor and teacher explained:

他满脑子疑问。其中一个是，为什么军队会需要一个孩子来统帅军队。他的导师兼老师梅泽·拉克罕解释说：

“And it had to be a child, Ender. You were faster than me. Better than me. I was too old and cautious. Any decent person who knows what warfare is can never go into battle with a whole heart. But you didn’t know. We made sure you didn’t know. You were reckless and brilliant and young. It’s what you were born for.”

“必须是孩子，安德。你比我反应快，比我出色。我太老了，太谨慎了。 了解战争真谛的正直之人，无法全心投入战斗。 但你不懂。我们不让你懂。你无畏、聪明、年轻。这正是你生来的使命。”

There’s a problematic shift that happens to many successful and creative people. Eventually,their creative well dries up. They get out of the habit of doing and creating and shift to passively accumulating information or accolades.

许多成功和富有创造力的人最终会遇到一个问题：他们的创造力会逐渐枯竭。他们不再习惯于行动和创造，而是开始被动地积累信息或荣誉。

They become far more calculated in every decision they make. They stop being iterative,failing,changing,learning,and being imaginative. They begin relying far too heavily on their prior knowledge and experience. At some point,

they reach a cap on what they are interested in learning,because true learning involves risk.

他们在做决策时变得更加谨慎。他们停止了迭代、失败、改变、学习，也不再有想象力。他们开始过分依赖过去的知识和经验。到了某个点，他们对学习的兴趣会达到顶峰，因为真正的学习需要冒险。

The risk of learning is that you might have to completely change who you are and what you’re doing as a result of what you’ve learned. Yet,

when you’ve reached some level of success or experience,you don’t want to change. You don’t want to lose everything you’ve gained.

学习的风险在于，你可能因为新知识而不得不彻底改变自我和行事方式。但当你小有成就或积累了经验后，往往不愿改变，不想失去辛苦得来的一切。

And this ends up being the beginning of your inevitable downfall. This is the reason author Greg McKeown said, “Success is a catalyst for failure.”

这往往标志着你不可避免的衰败的开始。正如作家格雷格·麦基翁所说， “成功是失败的催化剂。”

The measure of intelligence is the ability to change. If you’re not changing and evolving,you’re relying too heavily on knowledge rather than imagination. You’re relying too heavily on experience rather than creativity.

智慧的尺度在于改变的能力。如果你停滞不前，不再进化，那就意味着你过于依赖已有的知识，而非想象力；过于依赖经验，而非创造力。

You’re stuck in the past. You’re living out a predictable life. And predictability is nowhere to be found in courage and creativity. As Sir Ken Robinson said,

“If you’re not prepared to be wrong,you’ll never come up with anything original.” Seth Godin similarly said,“If you’re willing to do something that might not work,you’re closer to becoming an artist.”

你被过去束缚了手脚。你的生活一成不变，而勇气和创造力恰恰需要不可预测。就像肯·罗宾逊爵士所说， “如果你害怕犯错，就永远不会有创新。”赛斯·戈丁也有类似的观点，“如果你愿意尝试可能失败的事，那你就更接近艺术家了。”

Allow your success and experience to propel greater imagination and creativity. Allow your knowledge to spark new and better behaviors and solutions which lead that knowledge to be replaced with better knowledge.

让你的成功和经验激发你的想象力和创造力。让你的知识点燃新的行为和解决方案，让这些知识被更好的知识取代。

“If a thing is done well, no one will ask how long it took to do it, but only, who did it.” — John Taylor “如果事情做得漂亮，人们不会问花了多少时间，只会问是谁做的。” — 约翰·泰勒

Is what you’re creating the best you could possibly do?

Ryan Holiday is the bestselling author of several books. I’ve had the privilege of being taught and mentored by him. He helped me with the development and writing of my recent book,Willpower Doesn’t Work . What I appreciate about Ryan,more than anything else,

is his insistence that I continually produce higher and higher quality work.

瑞安·霍利迪（Ryan Holiday）是多本畅销书的作者。我有幸得到他的教导和指导。他在我最近出版的书《意志力不起作用》的创作过程中给予了很大帮助。我最欣赏瑞安的一点是，他总是鼓励我追求更高的工作质量。

“You can do much better than this,” is the compliment Ryan would often give me when reviewing my work.

“你完全能做得更好，”瑞恩在审阅我的工作时，总是这样鼓励我。

When it comes to creative work,quantity is often the path to quality. Even still,with everything you create,you should be putting your absolute best in. Don’t create something just to get it done. Actually push yourself beyond your own boundaries.

对于创意工作来说，量变往往是质变的前提。即便如此，你在创作每一件作品时，都应全力以赴。不要为了完成任务而创作，而要真正挑战自我，突破极限。

Richard Paul Evans has written 37 New York Times bestselling novels. When Evans was a young writer,he met the award-winning novelist,Mary Higgins Clark. She gave Evans this advice:

“Every book I write is my best book I’ve ever written.”

理查德·保罗·埃文斯已经创作了 37 部《纽约时报》畅销书。年轻时，他有幸遇到了著名小说家玛丽·希金斯·克拉克，她给了埃文斯这样的忠告：“我写的每本书，都是我写过的最好的书。”

Evans never forgot that advice. In his own words,“So from that day forward,when I sit down to write a book I go in with that mentality that this book is going to be better than the last and it’s going to be the best book I can write.” This mentality is how you go on to write 37 NYT bestsellers.

埃文斯始终铭记这条建议。用他的话说，“从那以后，每当我坐下来写书，我都坚信这本书会比上一本更出色，它将是我所能创作的最好作品。”正是这种心态，让他能够连续创作出 37 部《纽约时报》畅销书。

Several months ago,I had dinner with Alice Cooper,thanks to super-connector Joe Polish. While at dinner,I asked Alice what kept him writing music after all of these years. Here’s what he said:

“If I didn’t believe my best song was still in me, I wouldn’t be writing.”

几个月前，因为超级联络人 Joe Polish 的牵线，我有幸和摇滚传奇 Alice Cooper 共进晚餐。席间，我问他是什么动力让他持续创作音乐。他的回答是： “如果我相信我的代表作还没诞生，我就不会停笔。”

If you make something truly brilliant and amazing, people won’t care how long it took you to do. They’ll only ask: Who did this?

你若能做出真正杰出的作品，人们不会关心你耗费了多少时间。他们只会好奇： “这是谁的杰作？”

“Don’t think. You already know what you have to do, and you know how to do it. What’s stopping you?” — Tim Grover

“别犹豫。你清楚自己要做什么，也知道怎么做。是什么绊住了你的脚步？” — Tim Grover

You’re not rewarded in life for what you know. You’re rewarded for what you do. Even more, you’re rewarded for what you create.

人生不会因你的知识而奖赏你，而是因你的行动。更进一步，是因你的创造。

You could have a head full of really good ideas. But if you execute on none of them, you’ll have a life full of regrets.

你可能满脑子都是好点子，但如果一个都不去实现，最终只会留下满心的遗憾。

You could have all the intentions in the world to be a good friend,spouse,or parent. But if you fail to change your behavior,

you’ll never be the person you could have been. You’ll have let down those who needed you most.

你可能有成为好朋友、好伴侣、好父母的所有愿望。但如果不改变行为，你就不会成为你本可以成为的人，也会让最需要你的人失望。

It doesn’t matter what you know you should do,or believe you should do. It doesn’t even matter what your greatest dreams,visions,

and imaginations hold if you do nothing about them.

你知道应该做什么，或者认为应该做什么，这并不重要。如果你对自己的梦想、愿景和想象力没有任何行动，那它们就毫无价值。

你得行动起来。

You need to create. Create and create some more. Because when you create,you are forced to really learn. I’ve never learned more about a subject than when I was writing a book on the topic. I’ve learned more about parenting by taking on three foster children than I could by mindlessly browsing the internet or even reading books. When you learn through experience and toward goals,

you learn with the purpose of immediate application.

你得去创造，不停地创造。因为创造的过程中，你会被迫深入学习。我写书的时候，对某个主题的了解比任何时候都要深。我通过抚养三个寄养孩子，学到的育儿知识，比在网上闲逛或者读书要多得多。当你为了实践和目标去学习时，你的学习是为了立刻应用。

你通过实践来学习。

Develop a powerful vision and use that vision to guide true learning — which is far different than acquiring knowledge. True learning requires transformation. The measure of intelligence is the ability to change. Living with intention and creation is how you truly live.

培养一个强大的愿景，并用这个愿景来引导真正的学习——这和积累知识完全不同。真正的学习需要转变。智慧的标志是能够改变。有意识地生活和创造，这才是真正活着的方式。